The whole world has gone digital and billions of people buy and sell on the Internet, as e-commerce strengthens its position and with more consumers turning to Google for their shopping, the future of e-commerce looks rosy!
Every organization should be striving to generate a strong digital footprint and with that in mind, here are the top services that US businesses use in 2024.
- SEO – Search Engine Optimization means making the target website more visible within specific Google searches; the best in the US is King Kong, an aggressive agency that sweeps all the awards. They actually boast they can put your website on page 1 of search results, which is amazing by anyone’s standards! This can’t be done overnight; a conservative estimate would be 90 days, as Google takes time to discover changes, they send out bots every week to update their database, so 3 months is how long it would take to reach page 1.
- Pay per click advertising – PPC can be very productive, especially when managed by a top PPC ad agency, who really know their stuff. The top spots are bid for in real-time auction, so you have to know what you are doing when you launch a PPC ad campaign. Of course, you want the best ROI and that comes when you hire the best PPC agency. Google Ads is the top platform for PPC, while YouTube is another, which is owned by Google, is there anything they haven’t acquired?
- Social Media Marketing – SSM is a busy sector and top agencies have numerous teams that work on client social media pages round the clock! If you are not working hard on developing your Facebook page, you most definitely should be, as it’s a great way to get your business known in your local community; join groups, sponsor local sports and you will develop a large Facebook following. Investing in Facebook marketing is a long-term strategy and one that you won’t regret!
So, there you have it, the top 3 online marketing strategies that could turn your business around; start with Googling the ‘best digital marketing agency, US’ and that should take you to King Kong’s site and you can check out the above services and a few more.
Pooja Yadav is a Technical Content Specialist with over 6 years of experience. She mostly writes about the tech guides for Tech Hub Digital. She also has an interest in Smartphones, Bluetooth Earbuds/speakers, Wearables and all things gaming.
In her spare time, she watches movies, series and enjoys spending time outdoors.