As new e-commerce platforms are popping up with every passing day, you need to set yourself apart to handle the competition. Having an excellent array of products and services is just not enough. You need to implement the right e-commerce marketing strategies to stay ahead.
Making the website more user-friendly, adding live chat options, and providing shipping offers are fantastic strategies. These marketing tactics will provide you with a competitive edge and help boost your ROI. You’ll also gain better traffic and attract customers.
Want to get started with enhancing your sales? Continue reading this post to know all about the best e-commerce marketing strategies.
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What is E-commerce Marketing?
E-commerce marketing consists of the various strategies you use to promote your online store and sell products. Whether you’re experienced or a complete beginner at launching a new store, these marketing strategies are necessary to gain new customers and provide efficient services to retain the old ones.
The main objective is to attract customers and direct them to your e-commerce platform by utilizing various digital channels such as virtual content creations, search engines, social media platforms, and email marketing to highlight your products and services.
For example, you can create an article or a video showcasing your products. If it’s attractive and engages your target audience, they’re bound to visit your platform to know more and will probably end up buying or opting for your services.
Top E-Commerce Marketing Strategies
Even if your products are world-class, they won’t be visible without these strategies. Therefore, implementing proper e-commerce marketing strategies is necessary to increase your brand visibility.
As such, we list below some of the top e-commerce strategies that will help drive your business in the right direction. Let’s begin!
1. Invest in SEO and SEM
To make your e-commerce platform visible among your customers, you need to have better rankings in Google search results. That’s why it’s essential to invest in Search Engine Optimization (SEO) and search engine marketing (SEM).
- SEO
SEO is primarily about including the right keywords in the website copy to improve your search rankings and allow potential customers to find you.
You’ll need to conduct proper research to find the appropriate keywords for your business or products. For instance, if you’re selling gaming consoles, the appropriate keywords can be “best gaming console” or ” budget gaming consoles.”
- SEM
Search engine marketing involves launching advertisement campaigns, display campaigns, or pay-per-click (PPC) campaigns for your products. If you are a marketer, you need to register at Google AdWords to promote your e-commerce platform pages via PPC campaigns.
When you launch such a campaign, your potential customers will see a link to your product page whenever they search using the relevant keywords. As it’s a paid campaign, the ROI is better.
2. Make the Platform User-Friendly
After visitors have found out about your platform, you need to focus on usability. So, the next step is to convert them into customers by improving the user-friendliness of your platform.
As more than 70% of users buy products using their smartphones, it is therefore crucial that your e-commerce platform is mobile-friendly. The platform has to be responsive and optimized for viewing on any mobile device.
This means that you have to add the appropriate content in a neat package that will engage the customer. To do so you need to follow the following checklist below:
- The search bar, menu bar, and product pages must be easily navigable
- The entire navigation must be simple, and you must highlight your best products
- Make sure the page loads very fast to reduce page bounce rate
- Ensure adding products to the cart and checkout process is convenient
- CTA buttons like “Buy Now” or “Add to Cart” must be clearly visible to help customers in completing the purchase
3. Provide Better Shipping Options
Most customers will love to have free shipping written beside their favorite product.
If you offer free shipping for most of your products, you will automatically gain more traffic and expand your customer base. But, while offering free shipping is a great way to attract customers, it might not always be possible. So, you can start by it for affordable or low-priced products.
For the products with a slightly higher price, you can add a small shipping fee. However, try to provide these products at reasonable discounts, so the customer doesn’t mind paying the shipping fees.
You’ll be surprised to know that 85% of customers prefer free shipping services over fast shipping. So, you must follow these strategies:
- Provide a flat shipping rate like $10 for all products, which won’t seem too much for customers.
- You can encourage customers for in-store pickup if you have many physical outlets
- Talk to your carrier and negotiate the delivery charges
4. Include a Chatbot
Is impressing your customers with products and services enough to boost your business?
Nope.
You also have to focus on customer service to cater to all the requirements of your customers that buy products from your site.
So, start by having an efficient customer service department with employees working 24/7. In addition, provide a toll-free phone number address for customers to reach you.
While these are good options, another way out is chatbot! It’s the perfect way to implement a live chat functionality on your e-commerce platform which is also much more it’s cost-efficient.
Through these simple messaging services that pop in the form of a chatbot, customers can enter their queries. You don’t have to depend upon your customer service agents and instead utilize the live chat to share more product recommendations, knowledge base articles, and videos.
Chatbots, therefore, make an excellent way of addressing your customers’ problems in less time increasing your platform’s engagement and helping you develop better relations with your customers.
5. Utilize Social Media Platforms
Social media platforms like Facebook and Instagram are awesome places to promote your products. As most of your customers will be on social media every day, your products will become more visible on these platforms.
So, keep adding engaging social media posts regularly that highlight the features of your products and platform. Don’t forget to add relevant hashtags to boost engagement.
Additionally, you can also set up your Facebook store to target more customers. Integrate the store with platforms like Shopify and let the magic begin.
Another great way to promote your platform on social media is to collaborate with content creators. These social media stars can advertise your products or services, which will help you connect with customers conveniently. It will also increase the credibility of your platform.
The Bottom Line
Maintaining an e-commerce platform is a constant process, and there’s no perfect strategy to go about it. You need to look at your competitors’ websites, understand what you might be lacking and work on those areas to improve your business performance.
Whichever strategy you adopt, continue developing quality content for your platform. It can be in the form of informative blogs, videos, social media posts, or even Instagram reels!
Remember you must always look for ways to develop better connections with your audience to sell your products easily. You can also contact an e-commerce services company for more assistance.
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