Find Your Competitors’ Backlinks

Examining your competitors’ backlinks to construct your own is a good starting point.

That is because knowing how your competitors acquire their backlinks can provide valuable insights and inspiration for your link-building strategies.

Hence, this blog reveals strategies to find your competitor backlinks. So, if you are an SEO expert, website owner, or digital marketer aiming to enhance your online presence, you are at the right place.

So, are you ready to explore the precious pathway that can help you lead your SEO game and keep one step ahead of your competitors? — Then, let’s get started!

What is Competitor Backlinking?

Competitors backlinking is the process of analyzing the backlink profiles of your competitors’ websites. This process involves identifying and examining the external websites that link to your competitors’ pages.

By understanding which websites are linking to your competitors, you gain insights into their SEO strategies. Further, you can potentially uncover valuable opportunities for your website link-building efforts.

Competitor links hold significant importance in SEO, as backlinks are among the key factors Google considers when evaluating website rankings. By examining your competitors’ backlinks, you can identify potential link sources.

Further, you can understand the types of content that attract backlinks and develop a strategy to acquire similar or even better backlinks for your website. This can help improve your website’s authority, visibility, and, ultimately, its rankings in search engine results pages (SERPs).

Pro Tip: Leverage the power of the guest post marketplace for quick backlinking and affordable guest post services.

How to Find Your Competitors Backlink?

To find your competitor’s backlinks, you can follow these simple steps:

1) Identify Your Competitors

The first step to finding your competitor’s backlinks is to identify your competitors. Identifying competitors isn’t just about searching on Google with keywords and considering the first results as your competitors.

You should follow the proper process to get maximum benefits from identifying competitors. So you need to narrow down your examinations in the following steps:

  • Industry

Start your identification by listing down the competitor’s websites and companies in your industry. For example, if your company offers SEO services, the board industry you belong to is digital marketing.

Hence, research and work on digital marketing websites and companies. Search on Google, make use of social media, and try to find out the big name in your industry.

  • Niche

Not all SEO service-providing companies are your competitors; hence, narrow down your search further. Suppose your company is an IT specialist SEO services provider; then search for an SEO service provider for IT.

This will refine your search and focus specifically on competitors within your niche, which ensures that you are targeting the right companies.

  • Keywords

After researching your niche, narrow down the search by keywords. The competition level depends on two factors: How many keywords your competitor is ranking for and what percentage of those overlap with your targeted keywords.

2) Use SEO Backlink Finding Tools

Here comes the core part of this blog. To find competitor backlinks, many reputed websites like Semrush, Ahrefs, and Moz offer free tools to find the backlinks competitors.

Let’s say; for example, we take the Ahrefs tool for competitor backlink analysis. And consider your niche as SEO digital marketing.

  • Now, to identify the links, you need to open Ahrefs free backlink checker tool using Google.
  • By entering this keyword you will find the following option to choose:
  • Click on “Free backlink Checker by Ahref”, you see the page like mentioned below:
  • Now, enter the competitor link and click on check backlinks. Here let’s take the example of “Tech Hub Digital”.
  • By clicking on check backlinks you will get the list of Tech Hub Digital backlinks:

However, this free tool provides limited access to competitors’ backlinks, so you can use the paid version to get full access to the list.

  • Analyse Backlink Data 

After getting the list of competitor backlinks, you need to Analyse backlink data. This involves diving deeper into the websites that are linking to your competitors’ sites or analyzing the link juice in link-building.

Here’s how to proceed with this analysis:

  • Evaluate Website Authority: 

Begin by assessing the authority and credibility of the websites linking to your competitors. Tools like Moz’s Domain Authority (DA) or Ahrefs’ Domain Rating (DR) can help you gauge the overall authority of these sites. Websites with higher authority are generally more valuable for backlink acquisition.

  • Assess Relevance: 

Consider the relevance of the linking websites to your own niche or industry. Backlinks from websites that are closely related to your business or topic are typically more beneficial. Ensure that the content surrounding the backlink is contextually relevant to your website.

  • Identify Linking Pages: 

Explore the specific pages on the linking websites that contain the backlinks. Assess the quality and authority of these individual pages, as well as their relevance to your content. Aim to acquire backlinks from pages that attract high traffic and engagement.

  • Analyse Keywords 

Along with backlinks, it is essential to analyse competitors’ keywords. Examine which keywords your competitors rank and which keywords or anchor text they are getting the most traffic.

To Analyse the keywords, you can use Ahrefs’ free tools. You can use Google to find free tools offered by Ahrefs.

After clicking on the website traffic checker you need to enter the URL of your competitor.

You can see the organic traffic of the website and also the top keywords on the right of the screen with the position they are ranking on Google.

This is how you can find the keywords your competitors are ranking and plan your SEO marketing campaigns accordingly.

Ready to Analyse Competitor’s Backlinks?

We conclude our blog here. In this blog, we discuss the process of finding competitors’ backlinks using Ahref’s free tools for analysis. Further, if you are in search of building backlinks, you can connect with the best link-building company USA.

However, this is just the beginning of your journey to mastering competitor backlink analysis. Stay updated with Google algorithms and updates to stay ahead of the competition and leverage competitor backlinks effectively for your SEO efforts.

Editors Recommendations

Leave a Reply

Your email address will not be published. Required fields are marked *